The Huffington Post announced to launch a French edition - Le Huffington Post. It will partner with The Le Monde Group and Les Nouvelles Editions Indépendante, who who will share equity, paidContent:UK reported.
It is not clear if the three will own an equal share. The company did not mention its parent AOL, but listed its top content properties as The Huffington Post Media Group. The ad sales will be handled by Le Monde’s M Publicite, not AOL.
France is the third international countries HuffPo enters, after Canada and the UK, Media Post reported.
Arianna Huffington first mentioned it in June as she heralded the coming of several international sites. Other planned expansion markets include Latin America, Australia and India.
“Imaginatively titled Le Huffington Post, not that they had that many choices, the new site will go live sometime before the end of the year and is a joint venture with several big local players,” Softpedia writes. The new site will be largely modeled on the American version with additional reporting by Le Monde and Les Nouvelles Editions Independantes. "Le Huffington Post will combine the local editorial resources of Le Monde … with The Huffington Post’s pioneering combination of original reporting; aggregation; a leading-edge commenting forum and dynamic social engagement tools; and a vibrant platform for a wide range of bloggers," according to Softpedia.
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