Friday, May 4, 2012

YouTube Australia makes movies available across platforms



YouTube Australia last week launched movie rentals, making thousands of films available to users anywhere they can access their Google accounts, The Australian reported.

"On the web, you can rent and watch movies from Google Play and on YouTube. On Android phones and tablets, you can rent films from the Google Play store app and start watching them instantly on the Google Play Movies app. Movies can also be downloaded to the device so they’re available for viewing during the rental period without an internet connection. And if you are signed in using your Google Account, you can watch the same movies across both Google Play and YouTube," Google Australia's Content Partnerships manager Felicity Mcvay explained in a blog post.

For most movies, viewers will have 30 days to begin watching their rental and, once started, 48 hours to finish. Recent releases are available at AU$5.99 for standard definition and $6.99 for high definition, while back-catalogue titles cost $3.99 for SD and $4.99 for HD.

The rental service was has been available in the United States since May last year. To make it available in Australia, Google Australia signed deals with The Walt Disney company, Sony Pictures Home Entertainment, NBCUniversal, Village Roadshow Pictures and Lionsgate, as well as local distributors such as Roadshow Films, Icon Film Distribution, Madman Entertainment, Hopscotch and Transmission Films, The Age reported.

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