Launched in 2011
and with the consultation of Steve Jobs, the Daily is expected to “take the
best of the traditional journalism – competitive, shoe leather reporting, good editing,
a skeptical eye – and combine it with the best of contemporary technology,”
said Rupert Murdoch, according to the Guardian.
The reality,
according to media analyst Frédéric Filloux, is that the Daily never took off. The
number of 100,000 subscriptions that was released on February was only
one-fifth of the necessary amount to break even, and “totally out of step with
the growth of the iPad installed base,” he pointed out.
And the prediction
that the publication would “redefine the news,” as Eddy Cue, senior vice
president of the Internet software and services at Apple, said at the Daily’s
introduction last year, quoted by the New York Times, seems also an illusion.
“Something’s wrong
with the Daily’s concept,” Filloux commented. "It’s a sophisticated container for commodity news – ie the news that you can get everywhere, in real time and for free.”
The Daily's subscription rates are 99 cents a week or $39.99 a
year.
“I think the
trouble with the Daily is not the iPad itself, but the fact that the content is
locked behind a pay wall … That’s something that customers have proven
reluctant to embrace, even with well-established brands such as the Wall Street
Journal and The New York Times,” Nick Kolakowski, senior editor at technology
website Slashdot commented, the International Business Times reported.
Besides this, the
inherent competition between the iPad publication and the web (mobile) received
little attention, Filloux noted. He compared a report on the Mitt Romney tax
return controversy between the Daily and the Huffington Post. Audience responses
differ significantly in the two news outlets, with 179 comments in the former vs. 28,464 in the latter.
Image: The Daily
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