Australian advertiser trials ‘conversational advertising’

Shopping centre company Westfield has become the first advertiser in Australia to try out the new online advertising format called “conversational advertising,” The Australian reported.

Say Media, which formed when online video ad network Video Egg merged with blog network Six Apart, is the main user of the ad format, a half-page takeover ad unit that allows users to view videos, answer opinion polls, write comments and share content on social media sites.