UK newspaper The Independent will launch a Saturday edition of its Monday-Friday spin-off newspaper i beginning May 7, The Independent announced yesterday.
i Saturday, priced at 30p, will aim to give readers across the United Kingdom and Ireland “an essential weekend briefing” that “will combine intelligence with brevity, and depth with speed of reading,” the report stated.
The weekday edition of i hit newsstands in October last year at a price of 20p. It was the first national UK daily to be launched in 25 years, and was created to target “readers and lapsed readers of quality newspapers,” as well as those wanting a digest of news in print.
i Saturday, priced at 30p, will aim to give readers across the United Kingdom and Ireland “an essential weekend briefing” that “will combine intelligence with brevity, and depth with speed of reading,” the report stated.
The weekday edition of i hit newsstands in October last year at a price of 20p. It was the first national UK daily to be launched in 25 years, and was created to target “readers and lapsed readers of quality newspapers,” as well as those wanting a digest of news in print.
In March, average daily circulation was 171,415, according to a report from the Audit Bureau of Circulations, Journalism.co.uk noted.
“With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition. The demand from readers has been such that this is a no-brainer, and we are looking forward to producing a quality one-section companion to the weekend,” Simon Kelner, editor-in-chief of i and The Independent, said in the announcement of the new launch.
Image: The Independent
“With the growing success of the weekday edition of i, it is natural that we would want to add a Saturday edition. The demand from readers has been such that this is a no-brainer, and we are looking forward to producing a quality one-section companion to the weekend,” Simon Kelner, editor-in-chief of i and The Independent, said in the announcement of the new launch.
Image: The Independent
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