Google revealed its second quarter earnings Thursday. Revenue was up 32 percent year-over-year to $9.03 billion. Profits reached $2.51 billion, up from $1.84 billion year-over-year, Media Post reported.In the first quarter of 2011, Google’s profits totaled $2.3 billion, while revenue reached $8.58 billion, techDygest reported.
The sites owned by Google contributed $6.23 billion, or 69 percent of total revenue, in the first quarter of 2011. This represents a 39 percent growth compared with $4.5 billion in the first quarter of 2010.
AdSense programmes generated $2.48 billion, or 28 percent of total revenue from partner sites, which is up 20 percent in the first quarter. Aggregate paid clicks from search campaigns, increased 18 percent year-over-year and down 2 percent from the previous quarter.
The average cost-per-click, including clicks to ads served on Google sites and the AdSense partner sites, boosted 12 percent over-over-year and rose 6 percent compared to the previous quarter.
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