Groupon’s traffic has dropped nearly 50 percent since its peak in the second week of June,
according to new Hitwise data, Media Post reported.
The data is based on Web-based traffic, excluding mobile and app-specific traffic.
During the same time period, however, competitor Living Social has seen a growth of 27 percent in visits to its site.
In general, traffic to Hitwise's custom category of Daily Deal & Aggregator sites declined 25 percent for the same time period.
"Perhaps it is simply a case of increased number of competitors and deal fatigue among consumers or simply not enough of the right deals," said Bill Tancer, GM of global research at Hitwise.
A Local Deals Survey released by PriceGrabber in June pointed out that 44 percent of respondents said they use or search daily deal sites, but 52 percent felt overwhelmed by the number of bargain-boasting emails they receive every day.
Looking into the future, the daily-deal market will be virtually nonexistent by 2016, according to Forrester’s prediction.
"Standing out above the clutter [will become] harder for marketers as ad exposures grow. Consumers will grow so conditioned to micro-impulse offers they'll lose practice at considered decisions ... Facing a cultural descent into maladroit judgment, employers (and spouses) will blacklist impulse deals to keep people intentional," Forrester analyst Shar VanBoskirk noted.
Image: Daily Steals Blog
No comments:
Post a Comment