Bloomberg Businessweek to launch Polish edition

Bloomberg Businessweek plans to launch a new edition in Poland, in association with Point Group Business Unit in the autumn of 2011, TalkingBizNews.com reported.

Bloomberg Businessweek Polska will be the first new foreign license for the magazine since its acquisition by Bloomberg LP. This new publishing agreement will help Bloomberg to expand its reach in one of the fastest growing economies in Europe.

“The magazine will extend Point Group’s portfolio to include a creative business magazine that fits perfectly with the development strategy of PMPG as a publisher,” Michal M. Lisiecki, Platforma Mediowa Point Group SA president, stated in the press release.

“By launching Bloomberg Businessweek Polska, we are going to provide our readers with business information of the highest quality and our partners with an attractive channel through which to communicate with the market.” 

Michal Kobosko, project manager at Point Group Business Unit, will serve as editor-in-chief of the new edition.

The Bloomberg Businessweek Polska will be published every two weeks featuring locally-focused business and financial content from the company’s 2,300 journalists worldwide including its Warsaw, Poland bureau, in collaboration with the Point Group Business Unit, a subsidiary of Platforma Mediowa Point Group SA, according to TalkingBizNews.

As a step demonstrating Bloomberg’s commitment to global reach and continued expansion, the magazine aims “to provide readers insight into the global marketplace and advertisers with a medium to reach an influential audience of business and financial professionals in Poland,” Bloomberg Businessweek President Paul Bascobert stated in the press release.

While the global edition of Bloomberg Businessweek recorded a 49 percent increase in advertising pages year-over-year in the first quarter of 2011, according to the Publishers Information Bureau, and the addition of 37,000 individually paid subscribers in the second half of 2010, which was up 7 percent versus the prior year, the press release noted.

The magazine also launched its first iPad app in April 2011, and received positive reviews from business and technology media outlets such as TechCrunch and Business Insider, who gave the app an average of 4.5 out of 5 stars in reviews on the iTunes store.