Yahoo! plans to roll out its celebrity news and entertainment site, OMG!, in Europe next month, MediaWeek reported yesterday.
This move by the online giant is part of CEO Carol Bartz’s ongoing strategy to reverse the company’s declining growth by turning Yahoo! into a content provider. With the celebrity entertainment market driving huge traffic volumes to websites, the company says the site will reach 27 million monthly Yahoo users, according to a report by CommerceTuned.
"The launch of OMG! is another significant move by Yahoo! to engage with consumers in a relevant and meaningful way. Celebrity and entertainment news which appeals to women from ages 16-34 is a core audience for Yahoo and also our advertisers and we’re excited by the opportunities that omg! will bring us and the digital media industry," said James Wildman, managing director and vice-president sales, UK and Ireland at Yahoo!OMG! will feature daily celebrity news and photos, blogs and interactive video content along with original content created by its in-house editorial team, lead by former OK! magazine deputy editor Julia White. The news site will also maximise premium partnerships with media brands such as Access Hollywood, 3am, Handbag.com and Company Magazine, according to MarketingWeek.
Yahoo! launched OMG! in United States in 2007. While the news site has no advertisers to announce yet, the celeb news portal will go live in the UK, Spain, Italy and Germany in July, according to MediaWeek. The source also pointed out that Yahoo! has partnered with Coca-Cola to create a digital fashion channel, Style it Light for its Coca-Cola Light and Diet Coke brands' 'Love it Light' marketing push, earlier this month.
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