Twitter
has a significant role in shaping the political narrative and deciding the
winners and losers of the U.S. presidential debates, according to Stephen
Mills opined this week for the Guardian.
Mills contends we are in “the era of Twitter,” with the last era of blogging
going away. According to a reporter for the technology site Pandodaily, Hamish
McKenzie, political blogs have gone from being the "first and fast reactors"
to being "almost obsolete by Twitter."
Even media baron Rupert Murdoch seems to have plunged into Twitter to show what he
thinks about the upcoming U.S. presidential election, Silicon
Beat reported.
The
Democratic National Convention (DNC) on Sept. 6 saw record-high tweets per
minute, with the climax after President Barack Obama’s acceptance speech.
The whole night’s event
had about four million tweets. More than 9.5 million tweets were sent about the DNC during
the entire DNC. The peak came at 52,756 tweets per minute following Obama’s
speech, which set a new record for a political event, according to Silicon
Republic.
In August, Twitter's government and politics team announced
the launch of the Twitter Political
Index, a new barometer of what the public is thinking and tweeting about Obama and Governor Mitt Romney, Inc.
reported.
The Index is
designed to evaluate and weigh the attitudes of tweets mentioning Obama or
Romney, whether positive or negative. For example, a score of 65 for a
candidate indicates that tweets are on average more positive than 65 percent of
all tweets. The resulting index
scores indicate how positive they are being mentioned relative to all tweets.
The Index for each
candidate updates every day after 8 p.m. with a historical chart at election.twitter.com.
The index aims to
provide more nuance to political coverage, illustrating instances in which the
social media conversation diverges from more traditional polls, Inc. noted.