Direct website access drives engagement in U.S.: Study

Users are more engaged with a website if they go directly, rather than if they link from search engines, social media sites or friends’ referrals, according to comScore and the Pew Research Center. In a study of U.S. users, visitors who arrive directly spend an average of 4 minutes and 36 seconds, view 24.8 pages and visit 10.9 times every month. When arriving from Facebook, they spend 1 minute and 41 seconds on average, view 4.2 pages on average, and visit 2.9 times on average per month. When arriving from search engines, similar engagement is realized.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Argentina, Mexico and Thailand claim top spots for time spend on social media

The average number of hours per day spent on social media varies widely by country, averaging about two hours per day, according to the  “We Are Social” study. Countries like Japan, South Korea, Germany, France and China clock the fewest hours on social media, with 1.5 hours or less, while Argentina, Mexico and Thailand take the top times for social media usage, with 4.3, 3.8 and 3.7 hours per day on average, respectively.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

TV, Internet dominate U.S. media landscape in time spent

According to 2014 research by Gfk and the Interactive Advertising Bureau, Americans spend the most time with television, followed by the Internet. Between 2010 and 2013, the amount of time spent with TV, radio, newspapers and magazines has been decreasing, and the amount of time spent with the Internet and video games has been increasing. The Internet took 24 percent of all media time in 2010, or 2 hours and 34 minutes; and 28 percent in 2013, or 3 hours and 7 minutes. Meanwhile, TV took 5 hours and 27 minutes in 2010 and 5 hours and 3 minutes in 2013.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

87 percent of American use Internet: Pew

According to the Pew Research Center in 2014, 87 percent of American adults have used the Internet as of 2014, a dramatic increase since 1995, when only 14 percent of American adults used the Internet.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

Technology, data analysis are key challenges for marketers: Study

As the marketing world shifts to a heavier technology focus, marketers are navigating the increasingly challenging task of finding those with technical skills and mathematical skills in order to both utilise technology to the fullest extent and fully analyze and optimize their programs. Doing both of those things will enable them to keep up with the challenges of marketing as it intersects big data analytics, according to the Adobe study.

That said, there are indications in the study that show marketers are starting to solve their analytics and technology shortfalls from 2012 to 2013. Twenty-nine percent of the respondents in 2012 said their marketing department does not have the technical skills to utilize their technology fully, while only 21 percent said so in 2013.

Meanwhile, 26 percent of the respondents in 2012 said they did not have the mathematical skills to analyze and optimize its marketing programs, while 21 percent said so in 2013.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org