The average time spent for UK adults 15+ on all devices is growing. The most time spent is on television, at three hours and 46 minutes. Brits spend one hour 44 minutes on computers on average each day, followed by 44 minutes on the tablet and 35 minutes on the smartphone, according to the Guardian and Touchpoints4, a media usage study in the United Kingdom.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The Reuters Institute surveyed Internet users for its second annual “Digital News Report” in nine countries and found that news users who used multiple devices tended to access news several times a day, while those with one or two devices tended to access the news less frequently.
For those respondents who use computer, smartphone and tablet, 88 percent accessed news several times a day, while those who used just the computer, only 68 percent accessed news several times a day. Eight-six percent of those who used tablet and smartphone accessed news several times a day.
Tablet access has doubled from 2012 to 2013, according to the Reuters Institute “Digital News Report 2013”, in all but the most established tablet market, the United States, which showed a 5 percentage point rise in tablet usership, from 11 percent to 16 percent.
The most dramatic rise was in Denmark, from 13 percent in 2012 to 25 percent in 2013, followed by the United Kingdom, which doubled its tablet usership from 8 percent to 16 percent; France, from 6 percent to 11 percent; and Germany, from 5 percent to 10 percent.
Broadcast news brands do best online in the United Kingdom on a weekly basis, while newspaper brands do best in Spain, Italy, France, Japan and Denmark, according to the Reuters study. Meanwhile, “newer brands,” such as HuffPost and Yahoo!, were popular in the United States, Japan, France, Italy and Germany, while social media and blogs are most popular in Brazil.
Respondents who accessed each platform each week for news was similar proportionately. TV was the most popular news platform in the United Kingdom, Germany, France, Denmark and the United States, while online was the most popular in Spain, Italy, Brazil and Japan.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
After the economic crisis of 2008-2009, media companies focused on developing new, incremental revenue sources in order to replace the shrinking, traditional revenue streams of advertising and subscriptions. In 2012, 20 percent of the respondents said that 5 percent to 10 percent of the total company revenue will have to come from sources in the next year in order to achieve their company’s objectives. Meanwhile, 19.2 percent of the respondents said between 11 percent and 20 percent will have to come from outside revenue sources, while 18.3 percent responded between 0 and 5 percent and 15 percent said between 21 and 30 percent.
While from 2009 to 2012, there has been a 46.8 percent increase in those responding their companies reportedly needing 0 to 5 percent in addition to traditional revenue sources, there has been a whopping 140.2 percent increase in those saying their company needs between 51 percent and 60 percent from outside sources, and another 140.2 percent increase in those saying their company needs more than 70 percent from outside sources.
The most dramatic shifts in outside revenue source needs have happened between 2010 and 2012, when there has been a 748.2 percent increase in the stated need for 51 percent to 60 percent more outside revenue in the next 12 months, according to the longitudinal study.
However, five years down the road, media company respondents tend to think more outside revenue will be needed in the long term. The largest portion of respondents, 17.5 percent, said their companies need between 21 percent and 30 percent of their revenue to come from sources outside traditional advertising and subscriptions in the next five years, while 10.8 percent thinks between 31 percent and 40 percent more will be needed in the next five years. Meanwhile, 14.2 percent said their companies will need between 6 percent and 10 percent more, while 11.7 percent said they will need between 11 percent and 20 percent more in the next five years.
While the majority of survey-takers in the past four years believe their companies need a mid-range of between 21 percent and 30 percent of their revenue from outside sources in the next five years, the percentage of respondents saying their companies need more non traditional revenue in the next five years has grown fastest in either the smallest or largest categories.
Between 2009 and 2012, the percentage of respondents saying their companies need between 0 and 5 percent non-traditional revenue in the next five years has grown 115 percent, while those who say their companies need between 6 percent and 10 percent has grown 70.2 percent. Meanwhile, those who think their companies need more than 70 percent more non-traditional revenues has grown 82.5 percent, while those who said their companies need between 60 percent and 70 percent has grown 54.4 percent in the past four years.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
While Big Data analytics tools are currently being used in SEO/SEM/email marketing; customer segmentation; and social media analysis, marketers surveyed in the United States predict that in the future, Big Data tools also will be used for product and service development (30 percent), customer service (18 percent), loyalty and retention programs (46 percent) and marketing strategy (54 percent).
As companies ramp up their Big Data strategies, U.S. marketers see a host of challenges ahead, led by lack of investment in technology, 44 percent; availability of credible tools to leverage Big Data tools for marketing, 31 percent; availability of data scientists and data analysts, 30 percent; availability of external data, 28 percent; availability of internal data, 25 percent; and organizational barriers to sharing data, 20 percent, according to the Spencer Stuart study.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Regular online video usage is set to grow from 2011 to 2016 across the world, according to IDATE. Among the countries where penetration of regular video usage will grow four and five percentage points are the United States, United Kingdom, France, Germany, Italy, Spain, Japan and South Korea. China, because of its size and limited Internet connectivity, will growth at a relatively faster rate, but will still be in limited numbers, according to IDATE.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Marketers in the United States were polled about why they prefer advertising in premium publications for the Online Publishers Association “Branding on Display” study in 2012. Seventy-three percent of marketers said it was because “it best delivers my target audience”, followed by “it best achieves my marketing objectives,” 63 percent; and “it provides best media quality image,” 61 percent. Marketers also highly valued best or most relevant context, and audience reach.
Marketers prefer to buy advertising on the Top 3 content publishers sites instead of on the website of “the best” premium publisher, according to the Online Publishers Association 2012 “Branding on Display” study. Seventy-six percent of the marketers preferred Top 3 while 47 percent said they preferred the best premium publishers. Fifty-five percent said they would choose the Top 3 social networks over the 16 percent who said they would choose the best social networks. A whopping 53 percent would choose the Top 3 ad networks while 10 percent would choose the best ad networks.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The digital media disruptions that have caused traditional media companies to make sweeping changes including innovations, trainings, new products and cutbacks have also affected other industries.
Digitalization caused seismic changes in the media industry because of shifting consumer media usage patterns and therefore redistribution of advertising expenditure. Other industries have been transformed because of digital disruptions, such as banking, camera, postal, music and film, just to name a few.
As audience moves to digital platforms, so, too, does advertising and publishing. According to ZenithOptimedia, advertising expenditure for television, the No. 1 advertising medium in the world, will remain relatively stable, at 39.5 percent of the adspend in 2015, compared to 40.1 percent in 2012. Internet adspend, which surpassed newspaper adspend in 2012, will grow to 24.3 percent share, while newspapers will shrink to 15.1 percent adspend, compared to 18.3 percent and 18.7 percent adspend in 2012, respectively.
When comparing adspend proportionate to consumers’ time spent on each medium in the United States, television and Internet remain somewhat equal; however, magazine and newspaper publishing adspend and usage are vastly disproportionate. Publishing garners 23 percent of the adspend and attracts only 6 percent of the audience members’ time, while mobile attracts 12 percent of the consumers’ time, and only three percent of the adspend, according to eMarketer via Mary Meeker’s digital media report. Advertising agency critics says the disproportionate adspend/time spent ratios have begun to equalize in the past few years. The gap is now closing between adspend and time spent in the publishing and mobile media realms, which threatens publishers’ bottom lines.
“TV viewing is about 43 percent of consumers’ time, [ad] investment is 43 percent, outdoor advertising and radio are about right,” said Sir Martin Sorrell, CEO of WPP, the largest advertising conglomerate in the world. “The two big [anomalies] are newspapers and magazines. We are still investing 20 percent [of client ad budgets] but consumers are only spending 7 to 10 percent of time. That has to change,” Sorrell said at a Financial Times media conference in April 2013. WPP spends US$73 billion globally on buying ad space across media on behalf of advertising clients.
The Internet has changed offline habits in banking to an online discipline. Two-thirds to three-quarters of the respondents from the developed countries tended to pay bills and use online banking services. The less well-off countries like Colombia andSpain tended not to use these online functionalities. Online investments were far less popular, except in Australia, Canada and Sweden. The online banking disruption has forced banks to create PC and mobile self-service conveniences, which has contributed to the reduction of the workforce for local banks. Bill paying and automatic bank transfers have severely reduced the need for postal services, causing a devastating impact on workforce and profitability.
The rise of email correspondence and online bill paying over time has been blamed for the U.S. Postal Service’s precipitous drop in numbers of pieces of mail and its plummeting profitability, according to Mary Meeker’s 2013 digital report.
While most research focuses on users’ reasons for spending time on the Internet, a USC study also looked at why some respondents choose not to sign on. In most cases, the non users of the Internet said they had no interest or it was not useful to them, particularly in Australia, Poland, Spain, Switzerland, Sweden and the United Kingdom. The second most popular answer was that the respondents were “confused by technology” or did not know how to use the Internet.
In the 2013 book “The New Digital Age: Reshaping the Future of People, Nations and Business, "Google’s CEO Eric Schmidt and co-author Jared Cohen envisage that in the next decade, 5 billion people around the world will be added to the ranks of Internet users, many of whom currently don’t have access, cannot afford access or are not technically inclined.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Newspapers and magazines have been among the hardest hit of traditional media since the economic downturn of 2008/2009. Despite the financial, strategic and organizational challenges, these companies are finding clever ways to capitalize on extreme upswings in digital usership, particularly video, desktop/laptop, smartphones and tablets. While print advertising and circulation figures may be stagnating in many parts of the world, corresponding digital revenues have been rising in double digits and will for the foreseeable future.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Looking five years ahead, 55 percent of the respondents identified social media as the No. 1 platform opportunity, while free websites constituted 52.5 percent; conferences and events, 42.5 percent; paid-for websites, 40.8 percent; paid e-reader and tablet content, 40.8 percent; and e-commerce websites, 33.3 percent; were the next most popular answers for potential platform opportunities in the next five years.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
In China, mobile Internet has already surpassed PC Internet, according to Mary Meeker’s digital report of CNCC figures. By the end of 2012, 75 percent of Internet users in China accessed via the mobile phone, while 71 percent accessed via desktop PCs. In June 2007, 96 percent of Internet users accessed by desktop PC, while 28 percent accessed via mobile phone.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
