The Reuters Institute surveyed Internet users for its second annual “Digital News Report” in nine countries and found that news users who used multiple devices tended to access news several times a day, while those with one or two devices tended to access the news less frequently.
For those respondents who use computer, smartphone and tablet, 88 percent accessed news several times a day, while those who used just the computer, only 68 percent accessed news several times a day. Eight-six percent of those who used tablet and smartphone accessed news several times a day.
Tablet access has doubled from 2012 to 2013, according to the Reuters Institute “Digital News Report 2013”, in all but the most established tablet market, the United States, which showed a 5 percentage point rise in tablet usership, from 11 percent to 16 percent.
The most dramatic rise was in Denmark, from 13 percent in 2012 to 25 percent in 2013, followed by the United Kingdom, which doubled its tablet usership from 8 percent to 16 percent; France, from 6 percent to 11 percent; and Germany, from 5 percent to 10 percent.
Broadcast news brands do best online in the United Kingdom on a weekly basis, while newspaper brands do best in Spain, Italy, France, Japan and Denmark, according to the Reuters study. Meanwhile, “newer brands,” such as HuffPost and Yahoo!, were popular in the United States, Japan, France, Italy and Germany, while social media and blogs are most popular in Brazil.
Respondents who accessed each platform each week for news was similar proportionately. TV was the most popular news platform in the United Kingdom, Germany, France, Denmark and the United States, while online was the most popular in Spain, Italy, Brazil and Japan.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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