Monday, November 18, 2013

% change in U.S. newspaper circulation

Deutsche Bank tracks the change in American newspaper circulations in six-month intervals. Even before the economic crisis of 2008 hit, the circulations began their precipitous tumble, with the lowest year-over-year percentage drops for daily and Sunday circulations happening in 2009, according to Pew’s “State of the News Media” report in 2013.

Since 2009, the circulation declines continue, but at a slower rate. In 2012, Sunday circulations reached a growth stage, inching up 0.6 percent, while daily circulations have declined 0.2 percent, according to Deutsche Bank.


The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Digital paywalls’ impact in U.S.’ newspaper revenue


According to the “State of the News Media 2012” research by Nielsen, Pew and the NAA, about one third, or 450 U.S. newspapers have a paywall or are planning to construct one. About US$10 billion was made in 2011 on print and digital subscription revenue.

The United States’ largest newspaper chain, Gannett, makes one third of its revenue from circulation, and reports that they have 46,000 digital-only subscribers for their 80 newspapers. Meanwhile, 25 percent of the Lee Enterprises newspaper chain’s revenue comes from circulation, and they report a 4 percent circulation revenue increase from 2010 to 2011. The New York Times has 640,000 digital subscribers. Circulation has surpassed advertising revenues at The New York Times Company.

The New York Times reported in February 2013 that since they built their paywall in Quarter 2, 2011, the Times has seen a marked increase in quarter-over quarter revenues for circulation. Particularly of note is that during each quarter of 2012, circulation revenue growth has been in double digits, including a whopping 18.1 percent growth between Q3 and Q4 of 2012.

The Gannett Company reported in February 2013 that their net income per share increased 36 percent from Quarter 3 2011 to Quarter 3 2012, while the publishing segment dropped 3 percent. Gannett has seen a market increase of 22.8 percent for digital operating revenues company-wide, from US $320.6million to $334.6 million. Broadcast segments rose at a healthy clip of 38.1 percent for television revenues, from $168.8 million to $233 million during that time frame, and 36 percent for the broadcast operating segment, from $174.3 million to $237 million.

Eight percent of consumer magazines surveyed in North America charge for content on iPads, while half of newspapers and one-third of business publications do so, according to the Alliance for Audited Media’s Digital Publishing Survey in 2012. Meanwhile, the majority of consumer magazines also charge for content on Kindle (60 percent), Nook (56 percent) and iPhone (52 percent).

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Thursday, November 14, 2013

Big Data: The four Vs


There are a variety of definitions for Big Data, including being a catch-all for the opportunities presented by the exponential growth of data in the media sector, including structured, internal data available through media companies’ own databases, as well as unstructured data on a multitude of digital channels, including video, audio, photos and reams of social media text.

“Little” data and Big Data have distinctly different characteristics. Little data, or those data whose capacity for storage is measured in gigabytes or smaller, and can be contained on a personal computer. Big Data is too big to fit on a personal computer, and can be stored on the cloud or other big storing system, as most Big Data would be measured in terabytes, petabytes, zettabytes or beyond.

To illustrate the point about the differences in storage requirements for big and little data, a 7-minute high-definition video requires one gigabyte of storage. However, one petabyte, which equals one million gigabytes, could store 13.3 years of continuously running high-definition videos. Google and its video website, YouTube, processes 24 petabytes of Big Data per day.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Improvements through investments

As media companies emerge from their economically induced cost-cutting modes, media executives say they are making a refreshing investment in their employees in 2013. Two out of the three top responses to media companies’ stated potential areas for improvement and development are commitments to training journalists and sales people. Journalist and sales person training have been a consistent priority for respondents of the four-year study.

Respondents rated developing journalist skills No. 1 for areas of improvement and development through investment, 60 percent; followed by convergence of multimedia operations, 52.5 percent; developing skills of sales people, 45.8 percent; paid-for digital content, 45.8 percent; invest in development of tablet products, 43.3 percent; encourage understanding and cooperation among departments, 41.7 percent; develop good working environment, 38.3 percent; upgrade content management systems, 37.5 percent; and marketing/ branding of news title, 35.8 percent.

Among the innovative training programs for journalists were the Global Editors Network Hack Days, a traveling training workshop to teach journalists the techniques of data journalism. Among the cities for the training in 2012 were Cairo, Delhi, New York, London, Paris, Berlin and Argentina. For more information, go to www.GlobalEditorsNetwork.org. An innovative sales training program, called “Street Fighting,” developed by local advertising sales trainer Mike Blinder, provides a cross-media sales technique of multimedia sales for media companies around the world. For more information, go to www.mikeblinder.com.


The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Tuesday, November 5, 2013

Multitasking and multimedia use

A growing number of people multitask with their media every day, according to a multitude of studies. Busy lives, mobile devices and personal preferences are driving this trend, which makes it necessary for media companies to respond with publishing content across channels.

According to comScore’s “Media Metrix Multi-Platform Study” in December 2012, multi platform users in the United States spend about one-third of their time (37 percent) on their mobiles and two-thirds (63 percent) of their time on their desktops.


The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Online research and learning

One of the key uses for the Internet is researching goods and services, schoolwork, jobs, health issues and the like. Respondents in developed countries tended to research for products more often than those from developing countries, either weekly or monthly, while travel searches were generally less frequent but followed the same pattern. Health searches appeared to be evenly distributed from less than monthly to daily in each country, and, therefore, did not appear to be driven by income.

Job research was much less frequent in each country and evenly distributed throughout each time spectrum. A significant number of respondents in each country responded they “never” researched jobs, followed by the next popular response of “less than monthly.”

While online distance learning elicited very little response across the countries surveyed, weekly and daily homework research was a strong indicator of significant online usage in all of the countries surveyed. Daily schoolwork research was the top response for Australia, New Zealand and Canada, while weekly homework research was first in the remaining countries.

At the rate of some of the mobile Internet access for many of these top sites, many could see mobile access surpassing PC access in a year or two, including Google, Facebook, Amazon, The Weather Channel, Answers.com, Apple, Turner Digital (including CNN), CBS Interactive, eBay and Comcast.

Pandora already reaches double the audience on mobile as it does on PCs, and has bragging rights to the fastest growing Web audience in the Top 25 list, growing at a rate of 155 percent from 2011 to 2012.



The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.