Smartphone use skews younger in Europe: Study

The number of young people using smartphones in Europe far surpass the average penetration rate among all respondents for the Deloitte “Global Mobile Consumer Survey” in 2013. In Spain, the United Kingdom, the Netherlands and Germany, more than 80 percent of those ages 18 to 34 own a smartphone, while smartphone ownership among all survey participants in each of the selected European countries range from 69 percent in Spain to 39 percent in Belgium.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org