While Big Data analytics tools are currently being used in SEO/SEM/email marketing; customer segmentation; and social media analysis, marketers surveyed in the United States predict that in the future, Big Data tools also will be used for product and service development (30 percent), customer service (18 percent), loyalty and retention programs (46 percent) and marketing strategy (54 percent).
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The study shows the present level of expertise in Big Data marketing, but also shows the room for improvement and innovation, and the potential for the future of Big Data strategies in marketing fields, including in media companies worldwide.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
As Big Data strategies are implemented across media companies, media workers are becoming more proficient at using tools to understand the data sets. According to Spencer Stuart’s “CMO Survey Summit Results,” 44 percent of the U.S. marketers surveyed said they were proficient at using Big Data analytic tools, while 33 percent said they had basic skills and 11 percent said they had sophisticated, leading edge skills.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
E-commerce purchases made on mobile phones compared to PC e-commerce purchases are led by China, 56 percent of e-commerce; South Korea, 38 percent; Hong Kong, 33 percent; Sweden and India, 27 percent; and Indonesia and Taiwan, 26 percent, according to the GlobalWebIndex study of February 2013.
Tablet users in the United States were far more likely than smartphone users to research product lists, compare product prices, purchase goods and services online, according to a comScore study conducted at the end of 2012. Both tablet and smartphone users were likely to find a store online, find coupons or deals and check product availability with their devices.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
