The United States, the hardest hit newspaper market in the world, has suffered overall circulation declines from 58.5 million Sunday-only and 55.2 million daily subscribers in 2003, down to 48.8 million Sunday and 44.3 million daily in 2012, according to Pew’s “State of the News Media” study in 2013. The figures came from Nielsen, Pew, Newspaper Association of America and the Poynter Institute for Media Studies.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
According to the Pew Research Center’s Project for Excellence in Journalism’s “The State of the News Media 2013” report, newspapers are still vulnerable: U.S. print advertising fell for a sixth consecutive year in 2012, dropping $1.8 billion, or 8.5 percent, with national advertising a particular weakness.
On a more optimistic, note, however, newspapers are also stabilizing revenue for the first time since 2007, through a more variegated revenue stream strategy that includes digital paywalls and print subscription and single-copy price increases.
From a base much lower than that of the mid-2000s, publicly traded newspaper companies saw share prices rise in 2012, with some up 30 percent or more. Even still, newspapers are blending their print and digital properties and tactics to stay viable.
Online newspapers from around the world are well represented in the Top Ten list. The United Kingdom’s Mail Online is the most read, with more than 50 million visits during October, while The New York Times is second with almost 49 million visitors. Third is The Guardian in the UK, with almost 39 million; Tribune newspapers including the Chicago Tribune and Los Angeles Times with almost 36 million; and China’s People’s Daily with 33 million.
Newspaper advertising revenues are less than half of the revenue from 2003 through 2007 in the United States, underscoring the slide of print advertising revenues in the industry in the past decade, according to Pew’s “State of the News Media” report. Meanwhile, digital revenue proportions have increased considerably, but actual revenue numbers have only slightly increased, signaling a confounding reality that digital revenue is unlikely to reverse the revenue picture for the newspaper industry in the foreseeable future.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
In Germany, Spain and the United Kingdom, more than half of news users also access video news, according to Gfk research in 2013. Of all news users in Spain, 89 percent are also online news users and 72 percent are video news users, while in the United Kingdom, of all news consumers, 86 percent video in the past month on tablets and 20 percent on smartphones, while 24.6 percent said they viewed video one to three times per month on tablets and 10.3 percent on smartphones. For the most avid users of video, 9.5 percent of the respondents said they viewed video once a day on tablets and 2.9 percent on smartphone, while 18.9 percent watched video on tablets at least once a week and 6.7 percent on smartphones in 2012.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
GlobalWebIndex studied global e-commerce engagement and product influence online in February 2013, and has found that the majority of online buyers influence buying behavior online, particularly those who are most engaged with digital platforms. Seventy-nine percent of online buyers, which represents 41percent of the global population studied, publish purchase opinions online. Eighty-four percent of the multi-platform buyers represent one-fourth of the online population. Each of these groups is influencing how people formulate opinions about products and services. Meanwhile, more than half of the online fulfillment population publish their purchase opinion online, and represent about one-fourth of the group studied, while only 26 percent of the rejectors, or those who do not purchase online, publish their offline purchase opinion online.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Internet video is set to dominate the Internet landscape worldwide, according to e-Media Institute. By 2015, Internet video will represent 33.6 percent of all Internet traffic, compared to 8.6 percent for web, email and data; and 8.1 percent for P2P file sharing. In 2012, Internet video only represented 12.1 percent of Internet use, while web, email and data made up 4.1 percent, and P2P file sharing made up 5.3 percent.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Video usage patterns are shifting from the television screen to the PC, tablet and mobile screens. Publishers and broadcasters are recognizing the trends and are building high-engagement video content packages for their enthusiastic audiences. Among the most promising strategies for publishers and broadcasters is producing more video for a seemingly insatiable digital audience, and then monetizing it through higher-CPM advertising.
In particular, younger audiences are driving the transition of video to the smaller screen. According to the Reuters Institute’s “Digital News Report 2013,” television viewership in the 18- to 24-year-old and the 25- to 34-year-old categories is half of the viewership of those 55+. Conversely, the younger age groups make up the lion’s share of usership online, and represent almost 2.5 times that of those 55+. The study was conducted in the United States, Brazil, Japan and six European countries.
Gfk corroborates the findings in the United Kingdom, saying 16- to 24-year-olds are the primary users of online news video, despite having an overall lower engagement with news, in general, compared to their older counterparts.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
In most cases, magazine advertising is diminishing faster than digital advertising is able replace it; however, analysts remain optimistic but cautious that a robust combination of e-commerce, paid content, sponsorship, events and advertising will help magazine companies survive and thrive into the foreseeable future. All agree that building their customer database will enable these strategies for their future success.
Digital magazine circulation and advertising revenue is surging for both trade and consumer magazines around the world, while print magazine circulation is faltering, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2013-1017. Overall, the consumer magazine industry’s revenues will remain flat, with a 0.3 percent compounded annual growth rate, while the trade magazine industry.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
