In the United States, millions of video displays are placed in various public places including restaurants, bars, grocery stores, doctor’s offices, hospitals, stores, gas stations, shopping centers, health clubs, airports, office buildings, and elevators, most of the times for marketing and promotional reasons, for sometimes for the distribution of news and information. According to Arbitron and Scarborough’s research released in February 2013, the highest proportion of viewers saw video displays in restaurants and bars (24 percent), followed by grocery stores (17 percent), doctor’s offices and hospitals (16 percent), retail stores (14 percent) and gas stations (13 percent). The 20-day reach, as measured by Arbitron and Scarborough, was almost 58 million for restaurants and bars, 29 million for grocery stories, and 28 million for doctor’s offices and hospitals.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Consequently, as the newspaper industry declines, so does its workforce. The U.S. newspaper newsroom workforce has declined from its high point of 56,400 in 2000 to 40,600 in 2011, according to Pew’s “State of the News Media” study in 2013.
Sixty percent of the American public has heard little or nothing about the financial woes of the newspaper industry’s newsroom cutbacks, including 36 percent who have heard nothing at all and 24 percent who have heard little, according to Pew’s “State of the News Media” study in 2013. Meanwhile, of those Americans who have stopped turning to a news outlet, 60.7 percent said the stories are less complete and 23.5 percent said there were fewer stories.
American newspapers have executed strategies to address the challenge of fewer journalists and therefore fewer stories produced. For some newspapers, such as the Chicago Tribune, a strategy with a tighter focus on investigative reporting and local reporting, and fewer stories that were commodities news was put in place. The Tribune also cut its ties with expensive news services, and uses its own Tribune “network” of content from the Los Angeles Times, Fort Lauderdale Sun-Sentinel and Orlando Sentinel.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The top 25 daily newspaper digital editions are The New York Times and The Wall Street Journal far away from the rest of the pack, and both driven by daily “non-replica” editions, including mobile and PC Internet sites. The Times’ digital circulation is almost 900,000, while the Journal is at almost 800,000. The New York Post, Denver Post, Los Angeles Times, New York Daily News, Newark Star-Ledger and New York Newsday rounded out the top eight digital newspaper circulations, according to Alliance of Audited Media and Pew’s “State of the News Media” study in 2013.
The advertising expenditure forecast for newspapers in 2013 in some countries is dramatically lower than in 2012, according to WARC’s “International Ad Forecast 2013”. Australia is predicted to lose the most adspend, down 9.5 percent from 2012; followed by Italy, down8.4 percent; United States, down 8.3 percent; France, down 7.9 percent; China, down 7.6 percent; Canada, down 6 percent; and the United Kingdom, down 5.5 percent, according to WARC’s forecast. The unoptimistic forecast signals a readjustment since the economic crisis of 2008/09 and further evidence of the decline of print newspaper advertising in some countries, and a double digit growth of digital advertising.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The number of tablets sold each month in the United States continues an upward trend, particularly in the Android category. comScore MobiLens conducted a three-month-average study in late 2012 and found that while Apple iOS tablet sales are increasing slightly, the Android market is driving the growth of more than 45,000 units per month. Tablets with other operating systems have been introduced but only control a tiny slice of the market, including HP, Windows and Blackberry.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
In some cases, gender played a role in the multitasking behavior, particularly when accessing sports scores: males were almost three times more likely to access scores while watching a TV program. Females were more likely to visit social networks either during the program or during the commercial.
However, the majority of news users still get their news via browsers, not apps, according to the Pew/Economist Group study. Sixty percent of news users get their news from a tablet browser, while 61 percent get theirs from a smartphone browser, while 23 percent get their news from a tablet app and 28 percent from a smartphone app. News users who say they get their news equally from browsers and apps range 16 percent for tablets and 11 percent for smartphone users.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Even though the 16- to 24-year-old age group accesses any news content the least compared to their older counterparts, they are the most prolific users of video news, with 21 percent of the group accessing news content on video in the United Kingdom. Broken down by regularity of access, 23 percent of the younger respondents said they accessed video news content on most days, while 18 percent said two to three times per week and 12 percent said every day. The need for news organizations to develop more short-form and long-form news video is underscored by the fact that younger generations demand a more visual and video approach to news storytelling.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
Video has captured the time and attention of American Internet users. comScore reports that Google sites like YouTube served more than 13 billion videos and snagged viewers for 388 minutes during December 2012. Other popular video websites included Facebook, VEVO, NDN, Yahoo!, AOL, Viacom, Microsoft, Amazon and Grab Media. The downloads and live streams produced hours of viewing time across the board, making video among the stickiest content available on content sites.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
As with most countries of the world, television garners the most advertising in the media marketplace in the United States. In 2011, TV advertising fetched US$60 billion, and in 2016, it is expected to draw about $73 billion, according to Pew’s “State of the News Media”
study. Meanwhile, digital advertising surpassed newspaper advertising in 2010, has continued to rise from about $30 billion in 2011 and is predicted to grow to almost $58 billion by 2016. Newspapers are expected to see further decline, from about $20 billion in 2011 to about $16 billion in 2016.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
The PC landscape continues to change rapidly. The U.S. PC maker HP continues its dominance in 2011 and 2012, but faces a host of competitors nipping at its heels, including China’s Lenovo, coming in a close second in number of shipments by the end of 2011 and 2012. Lenovo has seen spectacular growth of 8.2 percent between 2011 and 2012, and is expected to edge out HP for the top spot in 2013. American PC maker Dell has fallen on hard times and its sales have plunged almost 21 percent during that period. Meanwhile, Taiwan’s Acer Group is in the fourth spot, but has declined 11 percent during that period, while another Taiwanese maker, ASUS, has grown 6.4 percent and is on the ascendancy in the competitive PC landscape.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
