As with most countries of the world, television garners the most advertising in the media marketplace in the United States. In 2011, TV advertising fetched US$60 billion, and in 2016, it is expected to draw about $73 billion, according to Pew’s “State of the News Media”
study. Meanwhile, digital advertising surpassed newspaper advertising in 2010, has continued to rise from about $30 billion in 2011 and is predicted to grow to almost $58 billion by 2016. Newspapers are expected to see further decline, from about $20 billion in 2011 to about $16 billion in 2016.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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