Friday, June 26, 2015
Tuesday, June 23, 2015
App downloads skews younger in developed countries: Study
In developed countries, almost one-third of those
65-years-old and up, and almost one-fourth of those ages 55 to 64, have
never downloaded a smartphone app, according to Deloitte’s 2013 Global
Mobile Consumer Survey.
Meanwhile,
a relatively small percentage of respondents from 18-to 24-years-old
have not downloaded an app, according to the study. Deloitte predicts
the number of smartphone owners in general, and specifically the older
set, to download smartphone apps in 2014, citing a quickly growing
market and a huge and daunting selection of millions of apps without
enough explanation and guidance about downloading and using the apps.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
Thursday, June 18, 2015
U.S. video watching, gap between news video and video watching: Study
The universe of American video watching is expanding, and the gap between video watchers in general and news video watchers is
growing, according to the Pew Research Center’s “State of the News
Media 2014.” In 2007, 40 percent of U.S. adults watched video, while 26
percent watched news video. In 2009, 52 percent of U.S. adults watched
video, and 33 percent watched news videos. In 2013, 63 percent watched
videos while 36 percent watched news videos. Monday, June 15, 2015
United Kingdom digital media usage leveling off
The United Kingdom is one of the most highly penetrated
connected-device markets in the world. However, unlike developing world
markets, the UK is poised to slow down its penetration of tablet and
smartphone in 2015, while the number of PC users plateaued in about
2009, according to Enders Analysis. 
Personal computers and
tablets are set to top out at about 65 percent penetration, while
smartphones will reach about 80 percent before leveling off, according
to Enders.
The projected stabilization of usership for connected devices has implications for the growth and development of content on these devices, and also an increased insight into the users, their preferences, and also about the audiences who do not engage in accessing content on these devices.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
Personal computers and
tablets are set to top out at about 65 percent penetration, while
smartphones will reach about 80 percent before leveling off, according
to Enders.The projected stabilization of usership for connected devices has implications for the growth and development of content on these devices, and also an increased insight into the users, their preferences, and also about the audiences who do not engage in accessing content on these devices.
World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org
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