App downloads skews younger in developed countries: Study

In developed countries, almost one-third of those 65-years-old and up, and almost one-fourth of those ages 55 to 64, have never downloaded a smartphone app, according to Deloitte’s 2013 Global Mobile Consumer Survey. 

Meanwhile, a relatively small percentage of respondents from 18-to 24-years-old have not downloaded an app, according to the study. Deloitte predicts the number of smartphone owners in general, and specifically the older set, to download smartphone apps in 2014, citing a quickly growing market and a huge and daunting selection of millions of apps without enough explanation and guidance about downloading and using the apps.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org