United Kingdom digital media usage leveling off

The United Kingdom is one of the most highly penetrated connected-device markets in the world.  However, unlike developing world markets, the UK is poised to slow down its penetration of tablet and smartphone in 2015, while the number of PC users plateaued in about 2009, according to Enders Analysis.  Personal computers and tablets are set to top out at about 65 percent penetration, while smartphones will reach about 80 percent before leveling off, according to Enders.
The projected stabilization of usership for connected devices has implications for the growth and development of content on these devices, and also an increased insight into the users, their preferences, and also about the audiences who do not engage in accessing content on these devices.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org