Video usership

Regular online video usage is set to grow from 2011 to 2016 across the world, according to IDATE. Among the countries where penetration of regular video usage will grow four and five percentage points are the United States, United Kingdom, France, Germany, Italy, Spain, Japan and South Korea. China, because of its size and limited Internet connectivity, will growth at a relatively faster rate, but will still be in limited numbers, according to IDATE.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

U.S. smartphone, tablet mobile video viewing, April 2012

Tablets are emerging as the video-viewing device of choice, according to comScore research. In the United States, 53 percent of survey respondents said they viewed videos in a month, compared to 20 percent of smartphone users.

Meanwhile 24.6 percent of the tablet users said they viewed videos 1 to 3 times per month, compared to 10.3 percent for smartphone users; 18.9 percent of tablet users said they viewed videos at least once each week while 6.7 percent of smartphone users did so; and 9.5 percent of tablet users watched videos every day, compared to 2.9 percent for smartphone users.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

WSJ to Ramp up its Enterprise Coverage with “Immersive Storytelling”

The Wall Street Journal plans to ramp up its enterprise coverage with several appointments that “will strengthen our investigation team, enhance our data-reporting resources and advance push into immersive story-telling so that we can broaden and extend our storytelling capacity in the emerging digital era," Managing editor Gerard Baker wrote in a memo published online.

Mike Siconolfi has been named investigations editor and his team will include an "enhanced data journalism effort that will be led by Tom McGinty and Rob Barry," capitalnewyork.com reported. According to Baker, "Expanding our data reporting capability in a data-rich age is a priority, and Tom and Rob and their team will be working with all of you to deepen our data literacy." Additionally, Mike Allen has been named assistant managing editor of enterprise projects, wherein he will be using new tools available online to help story-tellers in a digital age, while opening up many new pathways that inform and delight readers.

John Crowley, digital editor The Wall Street Journal, shared tips for immersive storytelling at News: Rewired Digital Journalism Conference, Journalism.co.uk shares those with its readers. According to Crowley, “One of the biggest challenges for any newsroom is that journalists are at different stages of digital development, with some already thinking in terms of large interactive projects while others are not even using Twitter. However, data visualisation can sometimes be the starting point for a story as was the case with the WSJ's immersive piece on GoldenDawn, a far-right political party in Greece. People talk about digital first, but this was data journalism first.”

To encourage opportunities for immersive storytelling, journalists must begin to think about storytelling in a different way. "What we said to our reporters is 'don't worry how it's going to look' – you send us the idea and we'll think of ways of using multimedia". Crowley finally added that immersive storytelling was only really worthwhile for those stories which do not have "a short shelf-life".

A more robust digital mandate has been emphasized by Baker for The Journal in 2014. These moves mirror efforts on the same lines, by its competitor – The New York Times, which is in the process of creating a new data journalism offering and has won several accolades for immersive journalism efforts with projects such as “Snow Fall”.

The blogpost on Politico.com states that the group will be "tasked with producing more and more frequent investigations of news events, developing revelatory running enterprise stories and executing ambitious projects." It will also be responsible for deepening "the investigative and data skills of the entire staff.” The push for more data-driven journalism comes amid growing competition between analytical news sites across the industry.

By: Savita V Jayaram

La Presse Strikes Revised Printing Deal with an Option to Publish Less Often

Montreal-based daily, La Presse who has invested heavily in the recent past to attract readers to its free tablet edition, is now firmly intended to reduce the high costs of printing and delivering physical copies, Financial Post reports.

La Presse's owner Gesca Ltd., a subsidiary of Power Corp. of Canada, has struck a one-time payment deal with Transcontinental Inc. for $31-million in exchange for price reductions on future services and flexibility regard publishing of the newspaper less often. Transcontinental will continue on as the exclusive printer of La Presse and maintain ownership of the printing plant and equipment.

The French-language newspaper will now enjoy more flexibility to reduce its printing volumes and save money. The Montreal-based printer called the new contract "mutually beneficial."

"Given the current pace of change in the newspaper industry, coupled with La Presse's digital strategy push over the past year, the amended agreement aligns TC Transcontinental and Gesca Ltd. more closely with new realities," CEO Francois Olivier was quoted in the MontrealGazette.com. While the agreement will provide "greater flexibility on price and volume," details on the changes, including new minimum printing thresholds are confidential. The contract, originally signed in 2003, still expires in 2018.

"Given the rapid pace of change in the newspaper industry and the success of La Presse+ and our multi-platform offering, we wished to review the terms of our printing contract in order to obtain greater flexibility with respect to our printing needs," said La Presse president and publisher Guy Crevier. La Presse has spent about $90 million annually on printing the paper.

By: Savita V Jayaram

How agencies formulate digital ad-buying decisions

Marketers in the United States intend to spend more on advertising in mobile, video and social media, in particular, according to the Association of National Advertisers 2013 “Member Benchmarking Study”, as reported by eMarketer.

Sixty-five percent of the respondents said they intend to spend more in 2013 on mobile advertising expenditure, while 55 percent will spend more on social media and 40 percent on video, compared to 2012. Meanwhile, half of the respondents said their video expenditure would stay the same, while 45 percent said their social media expenditure would stay the same.Marketers in the United States were polled about why they prefer advertising in premium publications for the Online Publishers Association “Branding on Display” study in 2012. Seventy-three percent of marketers said it was because “it best delivers my target audience”, followed by “it best achieves my marketing objectives,” 63 percent; and “it provides best media quality image,” 61 percent.

Marketers also highly valued best or most relevant context, and audience reach.
Marketers prefer to buy advertising on the Top 3 content publishers sites instead of on the website of “the best” premium publisher, according to the Online Publishers Association 2012 “Branding on Display” study. Seventy-six percent of the marketers preferred Top 3 while 47 percent said they preferred the best premium publishers. Fifty-five percent said they would choose the Top 3 social networks over the 16 percent who said they would choose the best social networks. A whopping 53 percent would choose the Top 3 ad networks while 10 percent would choose the best ad networks.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Main news source by age, online vs. television

In particular, younger audiences are driving the ttransition of video to the smaller screen. According to the Reuters Institute’s “Digital News Report 2013”, television viewership in the 18- to 24-year-old and 25-to 34-year-old categories is half of the viewership of those 55+. Conversely, the younger age groups make up the
lion’s share of usership online, and represents almost 2.5
times that of those 55+. The study was conducted in the United States, Brazil, Japan and six European countries.

Gfk corroborates the findings in the United Kingdom, saying 16- to 24-year-olds are the primary users of online news video, despite having an overall lower engagement with news in general compared to their older counterparts.

Gfk explored the reasons why British news users access news video, and found that 85 percent said video brings the story to life, 77 percent say video improves the understanding of the story, and 61 percent makes the news easier to follow. Younger age groups tended to favor video news more than older news users, with 92 percent of 16- to 24-year-olds saying video brings the story to life, while 85 percent of those 65+ said so.

In Germany, Spain and the United Kingdom, more than half of news users also access video news, according to Gfk research in 2013. Of all news users in Spain, 89 percent are also online news users and 72 percent are video news users, while in the United Kingdom, of all news consumers, 86 percent video in the past month on tablets and 20 percent on smartphones, while 24.6 percent said they viewed video one to three times per month on tablets and 10.3 percent on smartphones. For the most avid users of video, 9.5 percent of the respondents said they viewed video once a day on tablets and 2.9 percent on smartphone, while 18.9 percent watched video on tablets at least once a week and 6.7 percent on smartphones in 2012.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Worldwide shipments, electronic media devices, 2010-2015

Generator Research also reports on global shipments of electronic media devices, and projects that tablet shipments will grow at a compounded annual growth rate of 51.7 percent from 2011 to 2015, to 238 million tablets. Smartphone shipments will double from 2011 to 2015, to 602 million units, representing a CAGR of 16.2 percent. eReader shipments will grow 11.5 percent and PC shipments will expand 4.9 percent during that period, while netbooks will see a decline of 5.3 percent, likely fueled by the introduction of more robust and attractive handheld devices in the smartphone and tablet categories.These insights into consumers’ device buying habits inspire publishers and broadcasters worldwide to ramp up their content development for smartphones, tablets and high-definition television.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

U.S. top 25 digital properties

Microsoft sites, Amazon and AOL, according to comScore research from December 2012. After the top six, several incumbents and relative newcomers populate the Top 25 list, including Glam Media, Ask Network, Apple, Turner, CBS, Wikimedia sites, eBay, Demand Media, Comcast, Viacom and Federated media.

The growing popularity of Internet use on smartphones has helped some of these sites grow an audience even faster. Those companies growing their mobile audience at a 25 percent rate or faster include: Apple (30 percent), Comcast (25 percent), Wal-Mart (27 percent), Pandora (155 percent), Answers.com (32 percent), ESPN (59 percent) and Twitter (46 percent).

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Top 25 U.S. newspapers daily digital editions

The top 25 daily newspaper digital editions are The New York Times and The Wall Street Journal far away from the rest of the pack, and both driven by daily “non-replica” editions, including mobile and PC Internet sites. The Times’ digital circulation is almost 900,000, while the Journal is at almost 800,000. The New York Post, Denver Post, Los Angeles Times, New York Daily News, Newark Star-Ledger and New York Newsday rounded out the top eight digital newspaper circulations, according to Alliance of Audited Media and Pew’s “State of the News Media” study in 2013.

The advertising expenditure forecast for newspapers in 2013 in some countries is dramatically lower than in 2012, according to WARC’s “International Ad Forecast 2013”. Australia is predicted to lose the most adspend, down 9.5 percent from 2012; followed by Italy, down 8.4 percent; United States, down 8.3 percent; France, down 7.9 percent; China, down 7.6 percent; Canada, down 6 percent; and the United Kingdom, down 5.5 percent, according to WARC’s forecast. The unoptimistic forecast signals a readjustment since the economic crisis of 2008/09 and further evidence of the decline of print newspaper advertising in some countries, and a double digit growth of digital advertising.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

Global Internet adspend, by type, 2012-2015

Different types of mobile advertising are evolving at different paces in different parts of the world, according to Gartner. Mobile search — including paid positioning on maps and various forms of augmented reality, all of which can be informed by location — will contribute to drive mobile ad spending across the forecast period.

Gartner projects that mobile display ad spending will grow and take over from mobile search. It will initially remain divided between in-app and mobile Web (in browser) placements — reflecting consumer usage — although after several years of in-app dominance, Web display spending will take over in-app display from 2015, according to Gartner. Publishers and broadcasters would do well to aggressively pursue the opportunities for developing multiple Web display and in-app advertising positions on their mobile platforms.

Paid search continues to dominate revenue-making online around the world. However, display advertising is poised to catch up. According to ZenithOptimedia, display advertising will fetch US$58.4 billion compared to $61.1 billion for search advertising in 2015. The gap is closing between the two advertising genres since 2012. Meanwhile, classified advertising online remains steady, but is just a fraction of the other two revenue makers.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.