Generator Research also reports on global shipments of electronic media devices, and projects that tablet shipments will grow at a compounded annual growth rate of 51.7 percent from 2011 to 2015, to 238 million tablets. Smartphone shipments will double from 2011 to 2015, to 602 million units, representing a CAGR of 16.2 percent. eReader shipments will grow 11.5 percent and PC shipments will expand 4.9 percent during that period, while netbooks will see a decline of 5.3 percent, likely fueled by the introduction of more robust and attractive handheld devices in the smartphone and tablet categories.These insights into consumers’ device buying habits inspire publishers and broadcasters worldwide to ramp up their content development for smartphones, tablets and high-definition television.
The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.
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