16 to 24 group most prolific news video consumers

Even though the 16- to 24-year-old age group accesses any news content the least compared to their older counterparts, they are the most prolific users of video news, with 21 percent of the group accessing news content on video in the United Kingdom. Broken down by regularity of access, 23 percent of the younger respondents said they accessed video news content on most days, while 18 percent said two to three times per week and 12 percent said every day. The need for news organizations to develop more short-form and long-form news video is underscored by the fact that younger generations demand a more visual and video approach to news storytelling.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.