% change in U.S. newspaper circulation

Deutsche Bank tracks the change in American newspaper circulations in six-month intervals. Even before the economic crisis of 2008 hit, the circulations began their precipitous tumble, with the lowest year-over-year percentage drops for daily and Sunday circulations happening in 2009, according to Pew’s “State of the News Media” report in 2013.

Since 2009, the circulation declines continue, but at a slower rate. In 2012, Sunday circulations reached a growth stage, inching up 0.6 percent, while daily circulations have declined 0.2 percent, according to Deutsche Bank.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.