Multitasking and multimedia use

A growing number of people multitask with their media every day, according to a multitude of studies. Busy lives, mobile devices and personal preferences are driving this trend, which makes it necessary for media companies to respond with publishing content across channels.

According to comScore’s “Media Metrix Multi-Platform Study” in December 2012, multi platform users in the United States spend about one-third of their time (37 percent) on their mobiles and two-thirds (63 percent) of their time on their desktops.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.