Monday, January 27, 2014

Average time spent per day on four screens, UK Adults 15+


The average time spent for UK adults 15+ on all devices is growing. The most time spent is on television, at three hours and 46 minutes. Brits spend one hour 44 minutes on computers on average each day, followed by 44 minutes on the tablet and 35 minutes on the smartphone, according to the Guardian and Touchpoints4, a media usage study in the United Kingdom.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.

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