TV, Internet dominate U.S. media landscape in time spent

According to 2014 research by Gfk and the Interactive Advertising Bureau, Americans spend the most time with television, followed by the Internet. Between 2010 and 2013, the amount of time spent with TV, radio, newspapers and magazines has been decreasing, and the amount of time spent with the Internet and video games has been increasing. The Internet took 24 percent of all media time in 2010, or 2 hours and 34 minutes; and 28 percent in 2013, or 3 hours and 7 minutes. Meanwhile, TV took 5 hours and 27 minutes in 2010 and 5 hours and 3 minutes in 2013.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org