The average number of hours per day spent on social media
varies widely by country, averaging about two hours per day, according to
the “We Are Social” study. Countries
like Japan, South Korea, Germany, France and China clock the fewest hours on
social media, with 1.5 hours or less, while Argentina, Mexico and Thailand take
the top times for social media usage, with 4.3, 3.8 and 3.7 hours per day on
average, respectively.
World Newsmedia Network has published
Global Digital Media Trendbook each year since 2006. The 2014 trendbook
contains 500 data sets and 230 pages of analysis about digital media usage and
revenue patterns, including this data set. To download the GDMT free executive
summary, go to www.wnmn.org
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