Monday, April 25, 2011

AP expands distribution of content from non-profit news orgs

The Associated Press is expanding its project to distribute material created by non-profit news organisations, which it hopes will make it easier for newspapers to find and use the content, the news network, itself a non-profit, announced last week.

The expansion will enable newspapers to request feeds of content from non-profit news outlets into their content management systems through the AP’s Webfeeds software. The changes won’t be immediate, however, as the project will begin testing with non-profits in California first.

The project began last year when the AP created partnerships with news outlets such as ProPublica, the Center for Public Integrity, the Center for Investigative Reporting and the Investigative Workshop, Nieman Journalism Lab explained. The expansion is worth noting because when it launched, the nonprofits’ content “simply wasn’t picked up by newspapers.” With the expansion, newspapers will be able to better pick up on the content, and more readers will have access to journalism from the groups.

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