The iTunes newsstand is helping magazines carve out digital revenue streams. UK magazine publisher Future announced it has made US$1 million in new tablet revenue in just one month following the debut of 65 of its titles on the platform, paidContent reported.
Since the titles were made available on the Newsstand on Sept. 12, the publisher has also gained 75,000 subscriptions; 40 percent of orders are for subscriptions; 4.3 million opt-ins for push messages; 8.5 million free issues given away; and 9.3 million free container apps were downloaded, tablet editor-in-chief Mike Goldsmith said at the UK Association of Online Publishers’ tablet publishing forum in London yesterday, according paidContent.
The company’s print circulation has been in decline, and replacing that lost revenue with digital is a must, Goldsmith said, according to Tab Times.
“The genie is out of the bottle, so we need to embrace it [digital publishing],” he said.
Since the titles were made available on the Newsstand on Sept. 12, the publisher has also gained 75,000 subscriptions; 40 percent of orders are for subscriptions; 4.3 million opt-ins for push messages; 8.5 million free issues given away; and 9.3 million free container apps were downloaded, tablet editor-in-chief Mike Goldsmith said at the UK Association of Online Publishers’ tablet publishing forum in London yesterday, according paidContent.
The company’s print circulation has been in decline, and replacing that lost revenue with digital is a must, Goldsmith said, according to Tab Times.
“The genie is out of the bottle, so we need to embrace it [digital publishing],” he said.
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