Consumers of newspapers, magazines and television shows are
split on the kind of subscription packages they prefer. Newspaper and magazine
subscribers are almost evenly split among stand-alone online subscription,
bundle with print subscription at an added cost, and an online, one-time
purchase.
For a TV show, respondents were more likely to prefer
downloading the show as a one-off, compared to either package deal, according
to the Online Publishers Association 2012 “Portrait of Today’s Tablet User,
Wave II” study.
The data set is a part of a collection of 500 revenue and
usership trends in mobile, social, Internet, tablet, video and other digital
categories, published in the 200-page Global Digital Media Trendbook 2013.
GDMT, in its eight year, is to be published by World Newsmedia Network, a
not-for-profit media research company, in September 2013. To subscribe to the
PDF report and/or the tablet edition, go to www.wnmn.org,
or contact mstone@wnmn.org.
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