Video advertising and sponsorship advertising are on the
ascendancy among digital advertising units in the United States, however,
search advertising remains king, having grown from US$15.1 billion to $17.58
billion from 2011 to 2012, a 16.4 percent surge. Video advertising is showing particular
promise for local publishers and broadcasters looking for lucrative revenue
streams for their content businesses. Video advertising fetches sometimes ten
times the value of ordinary banner advertising.
Meanwhile, banner ads continue their stronghold in the No. 2
spot, growing from $7.55 billion to $8.68 billion, a 0.6 percent increase. Rich media and lead generation also grew in
the double digits, albeit from a small baseline, according the Pew’s State of
the News Media research in 2012.
The data set is a part of a collection of 500 revenue and
usership trends in mobile, social, Internet, tablet, video and other digital
categories, published in the 200-page Global Digital Media Trendbook 2013.
GDMT, in its eight year, is to be published by World Newsmedia Network, a
not-for-profit media research company, in September 2013. To subscribe to the
PDF report and/or the tablet edition, go to www.wnmn.org,
or contact mstone@wnmn.org.
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