NY Times is the most recent media company
to partner with IFTTT, a start-up service that connects websites to social media
networks. Users of the website can now set ‘six triggers’, which relates to the
content on the news site, TheGuardian reports.
By connecting the Times to other social
media platforms such as Evernote, LinkedIn, Tumblr, Twitter, and Google
Calendar, users can now auto share and auto save articles published on the
Times as well as set up SMS and e-mail alerts. The six various triggers that the
channel can perform include a trigger notifying users when a new article is
published within the specific section a user specifies. This function can also be linked to
their Twitter account so that the article is auto-tweeted or automatically
saved to read later, Journalism.co.uk reports.
This service helps users “automate their
online life,” according to a post on the Times Blog. The most exciting part is that
the entire service is publicly available through APIs.
Additionally, a trigger fires every time a
‘new article from search’ is published that matches an exact search query
stipulated by the user. The ‘new event in category’ fires every time an event
is listed in a category specified by the user, but this is now limited to the
New York area only, TheNextWeb.com reports.
By: Savita V Jayaram
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