Friday, August 19, 2011

Trinity Mirror's freesheet turns paid

Trinity Mirror has relaunched its free Wales weekly and is now charging 80p per copy, Journalism.co.uk reported. With this change, all of Trinity Mirror's North Wales titles are now paid.

The Bangor Mail is trading in its part free, part paid model, which saw 81 percent of its print copies given away for free. It is now a fully paid-for title with a revamped website.

The weekly title has a strong readership and has been a consistently strong performer, Trinity Mirror stated, according to HoldTheFrontPage.co.uk.

The Holyhead & Anglesey Mail, the Bangor Mail's sister title, will also be redesigned and remain a paid title.

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