Thursday, June 7, 2012

Press Gazette switches to quarterly print, ramps up digital


Following the launch of its weekly digital edition, British media news publication Press Gazette is moving from a monthly to a quarterly publication in print, MediaGuardian reported last Friday. 

The digital edition has about 7,000 subscribers and can be read on iPads, e-readers, desktops, laptops, iPhones and other mobile devices.

"If we can get that figure up to 10,000 by the end of this month we believe we'll have a compelling case for advertisers and it will be all systems go for the new launch," Press Gazette editor Dominic Ponsford wrote in his editor’s blog. “The relaunch of Press Gazette as a weekly title isn’t about nostalgia – it’s about packaging our content in the best way for busy journalists to have a weekly way to catch up on the latest industry news, gossip, tips and insight."

The official website of Press Gazette publishes more than 50 stories, stories, blog posts and features every week. Ponsford wrote that he hopes Press Gazette Journalism Weekly will provide an easy way for readers to catch up on the best news.

The trade magazine changed its printed title from a weekly to a monthly in 2008.

The move to a quarterly print publication is a "sign of the challenges facing print titles in the UK," according to Ponsford, MediaGuardian noted.

"It hardly needs to be said that with British journalism beset by challenges on all sides there has never been a more pressing need for journalists to have their own publication, fighting their corner, sharing best practice and holding the industry to account," he told MediaGuardian. 

Press Gazette’s case is not unique. Beginning in the autumn, The New Orleans Times-Picayune will end its 175-year run as a daily and switch to printing only Wednesday, Friday and Sunday, and at the same time ramp up its digital offerings, the newspaper announced last month.

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