“We're borne of mobile," Twitter CEO Dick Costolo said in response to a question at an Economist conference Wednesday, Reuters reported. "We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”
Twitter ads are in the form of promoted tweets and hashtags paid for by advertisers, integrated into each user’s newsfeed, GigaOm explained.
More than 400 million tweets are created each day, and most of those are sent via mobile devices, CNet reported.
“…because tweets are 140 characters, and born of mobile and constrained that way, when we designed the ad platform our ads would go everywhere tweets go, and the only way is if the ads are tweets,” Costolo said at the conference, according to CNet.
Twitter considers its business as primarily an ad platform, and has been able to keep brands in line, AdWeek noted. Brands must create their ads in tweet form, and “it’s fairly spam resilient because you don’t end up with companies wanting to send spammy messages out and lose free followers just so they can send this spammy message,” Costolo said.
Image: cbhdesign's Flickr photostream
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