Thursday, November 1, 2012

Telegraph unveils paywall outside UK


The Telegraph has launched a metered paywall for users accessing its website outside the United Kingdom, Journalism.co.uk reported today.

Users can access 20 articles for free each month before they must buy a subscription for £1.99 per month.

More than two years of planning have gone into the metered paywall system at Telegraph Media Group, which says two-thirds of its online audience comes from outside the United Kingdom, according to MediaGuardian. The site had 2.7 million average daily users in October, up 34 percent year-on-year.

Within the UK, Telegraph.co.uk is the third-most popular national newspaper website, following guardian.coluk and Mail Online, Audit Bureau of Circulations figures show. There are “currently no plans to introduce a meter model for UK readers,” the Telegraph stated, according to Journalism.co.uk.

Users outside the UK will also be able to buy a £9.99 monthly subscription, which also provides access to both the daily and Sunday iPad editions, The Drum explained.

Image: Telegraph subscriptions page

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