Tuesday, March 26, 2013

Google Keep -- a "keeper" or "keep-away"?

Google launched last Wednesday a new note-taking tool: Google Keep. Google describes the new service as way to "quickly capture what's on your mind and recall it easily wherever you are."

With Google Keep, you can create notes, checklists, photos and voice memos -- and all the content syncs across your devices, reported Mashable. Google Keep is available for Android 4.0 and above on the web at http://drive.google.com/keep.  According to the company, in the coming weeks it will be directly accessible from Google Drive.


As CNET reported, Google Keep is straightforward, has a clean interface and mirrors the basic functionality of the Android app. Google Keep offers four different methods to enter a note: 
  • A quick note directly from the text box on the initial screen. 
  • Add a checklist by tapping on the check mark icon. 
  • Create a voice memo by tapping on the microphone. All memos are instantly transcribed, keeping both the audio and text in the note. 
  • Add a photo as a note by tapping on the camera.
Furthermore, as Google describes, it is possible to color-code the notes, swipe to archive things no longer needed and turn a note into a checklist by adding checkboxes.


Some users have started to compare the new Google tool with Evernote. However, as CNET reviews, it may be too soon to make the comparisons as Google Keep doesn't have nearly the feature set that Evernote does, and it's only available on Android and on the Web and evaluates Google Keep for what it actually is: a simple, convenient note-taker for Android.
Nonetheless, since Google announced two weeks before to shut down Google Reader on 1. July this year as part of their second spring cleaning, users are now much more wary about trusting their data to Google's services, reported The GuardianEven a petition on Change.org was started by user Dan Lewis and until now it has reached over 140,000 supporters. In addition, The Guardian has made an analysis of 39 Google services that did not stay longer than four years and suggests that Google Keep will be working until 18 March 2017. Other consumers, like Om Malik, from Gigaom, has stated "Sorry Google; you can Keep it to yourself".

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