The application was developed by a group of students in Spain, reported El País. This digital jukebox allows people to pick songs they want to to be played when they enter a bar, pub or restaurant by making the choices directly on their phones.
Hiveplay can be downloaded for free in iOS and Android devices. "Our intention is to take the next step in the evolution of music", states Luis J. Álvarez, one of the promoters of this initiative.
Local businesses that are interested
in allowing their customers to use Hiveplay only need a computer with an
Internet connection and to pay the company a
subscription fee. The new client can choose from a list of 250 to 300 songs, and then visiting customers who have the app on their phones vote according to their taste. The number of customers' votes in the queue will decide which song is next. The goal is for local establishments to enhance customers' music experience by
responding to their personal preferences, reported Consumer Lab.
However, there are questions concerning the copyrights of the songs. According to the last edition of Wayra, a Latin-American technological startup funding firm, whose sponsor is Telefónica, the Hiveplay entrepreneurs earned financing (40,000 euros) and the permission to use the seven million songs that Telefónica's On the Spot service offers. On the Spot specializes in in-store digital media services, and is used by many local businesses. According to Luis J. Álvarez, Hiveplay actually only takes advantage of about 10,000 songs. He adds, "our goal is to make people in a bar fight for their favorite music."
Below it is Hiveplay's presentation video on Youtube.
Image: blogthinkbig
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