Identity theft, viruses concern U.S. audiences: Study

The Zogby survey also identified the biggest concerns among U.S. Internet users, including identity theft, 38.7 percent; viruses and malware, 33.5 percent; government surveillance of data, 12.3 percent;, cyber bullying and stalking, 4.6 percent; and behaviourally targeted advertising, 4.4 percent.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org