Saturday, October 18, 2014

Newspaper revenue is No. 1 in U.S. ad market: Study



Total annual news revenue in the United States in 2013 was $63.2 billion, led by daily newspapers, which earned $38.6 billion, according to the Pew Research Center’s “State of the News Media 2014.” Despite their significant market share, newspapers continue to downsize their operations as their once vast empires continue to shrink, due mostly to a steep decline in print advertising revenue.

After newspapers, the media earning the next largest shares of adspend are local TV news with $8.9 billion, cable news with $5.2 billion, weekly newspapers with $3.6 billion and network TV news with $2.1 billion.

World Newsmedia Network has published Global Digital Media Trendbook each year since 2006. The 2014 trendbook contains 500 data sets and 230 pages of analysis about digital media usage and revenue patterns, including this data set. To download the GDMT free executive summary, go to www.wnmn.org

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