New product development and expansion of market share are
the top two growth drivers for 2014, according to Econsultancy’s 2014 Media
Growth Study, conducted by the Jordan, Edmiston Group. This corroborates
previous years’ survey results since 2009.
“There
are signs throughout the study and interviews that companies are continuing to
develop new products at a feverish pace, but that there is a high priority
being placed on evaluation and upgrading of existing products as well,” the
study states.
However, acquisition and geographic expansion also have
proven to be key areas of growth for 2014, compared to 2013. The largest change
is the investment in new IP/software/technologies, a move that has been driven
by a variety of industry developments, such as a new emphasis on programmatic
advertising buying and selling, and big data strategies, according to the
study. In 2013, only 11 percent of respondents said IP/software/technologies
was a driver for growth, while in 2014, 27 percent of the respondents said so.
World Newsmedia Network has
published Global Digital Media Trendbook each year since 2006. The trendbook
contains 500 data sets and 230 pages of analysis about digital media usage and
revenue patterns, including this data set. To download a free executive
summary, go to www.wnmn.org
No comments:
Post a Comment