Wednesday, July 6, 2011

'Digital-first' GNM to stop publishing international editions

The Guardian and Observer newspapers will no longer publish internation editions beginning in October, MediaGuardian reported last week.

Guardian News & Media, which owns the newspapers, are looking to save costs and focus editorial resources on digital platforms. The publisher announced in mid-June it has set its sights on becoming a “digital-first organisation,” and would focus on pushing its content out on digital platforms.

At the time, Guardian editor Alan Rusbridger announced that GNM would “move beyond the newspaper, shifting focus, effort and investment towards digital, because that is our future.”

Last month it announced its app has been downloaded more than 400,000 times since launching in the Apple App Store in January. Its mobile website now also accounts for more than 10 percent of total traffic from digital sources.

Stopping overseas print publication will lower the average circulation of the Guardian by 19,097 and the Observer by 17,716. As of May, the Guardian's total circulation stood at 262,937, while the observer was at 293,053, according to MediaGuardian.

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