Post its launch, BetaBoston will focus on
companies and people who are the game changers of the industry, be it a three-person
start-up or a multinational. “Boston’s wealth of consumer technology, life
sciences and biosciences companies is reshaping the economy and culture,
locally and globally,” said Brian McGrory, Boston Globe editor. “We will cover,
in-depth, not only the technologies themselves, but the broader social impact
of those technologies.”
The news site will cover the tech and
biotech industries and will utilize work from the current Globe writers such as
those from Innovation Economy columnist Scott Kirsner and Globe business
reporter Callum Borchers. Furthermore, it has hired two new staffers to its
team to update content on the tech news site, Kyle Alspach and Dennis Keohane
as the senior writers.
According to a
recent blog post on Politico.com, The Boston Globe has taken down its
paywall and is now shifting towards a metered system, Editor Brian McGrory announced
in a memo this week to its staffers. This move will put The Globe in line
with other publications such as The New York Times that allows readers to
access and read 10-articles in a 30-day period before requesting subscription
to their services.
From 2011 until now, the Globe content was
available on Boston.com but BostonGlobe.com was behind a paywall. However McGory
now believes that the site can bring in more paid membership with a metered
paywall in place. Boston.com and BostonGlobe.com are all set to become nearly
completely separate entities and at some point of time they might compete with
each other. There have been staff moves within the organisation, and among them
is the departure of Ron Agrella as editor of Boston.com. Also, in the weeks to
come all Globe-originated content – staff blogs, chats, videos will be moved to
BostonGlobe.com. The content can then be accessible by a larger audience and
widely read without the paywall barriers. The redesigned boston.com will launch
on mobile later this month and on desktop in early April.
BetaBoston editor Michael Morisy stated in
the press
release, “BetaBoston is a standalone, branded site that embraces a
specialized but very significant community in Boston. BetaBoston’s focus will
be on companies and people that change the game in their industry, whether
they’re three-person startups or multinationals.”
The site’s focus not only serves the
substantial tech and science community in Boston and beyond, but also gives
advertisers a unique platform for reaching an influential and targeted base of
readers that is expected to include: Start-ups, entrepreneurs, venture
capitalists, life science researchers, tech experts, college students,
residents of Kendall Square and surrounding areas in Cambridge and the Boston
Innovation District, and other professionals. Also events and job listings will
be accessible for free at BetaBoston.com
By: Savita V Jayaram
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