Freedom Communications plans to pursue its
expansion plans aggressively by now launching a new Spanish weekly newspaper
for Southern California called, ‘Unidos
en el Sur de California.’ This new weekly will debut on March 21, according
to a report by MediaPost.
The newspaper will function by combining
the staff, production and editorial resources of two of its existing
Spanish-language newspapers, the Excelsior in Orange County and La Prensa,
serving the Los Angeles metro area. Unidos en el Sur de California will publish
four zoned editions every Friday targeting Orange County, Inland Southern
California, Coachella Valley and Los Angeles. The fourth Los Angeles edition is
set to debut on March 28. It will focus on communities in the San Gabriel
Valley and southeast Los Angeles.
When compared to Excelsior and La Prensa’s
existing circulation, total circulation for Unidos en el Sur de California will
expand by more than 100,000 to 323,476, which includes copies distributed to
Orange County Register and The Press-Enterprise subscribers who request it, the press release
stated. The news weekly will offer expanded coverage on three main sections
titled, “Noticias” (News), “Deportes” (Sports), and NEXT, an entertainment
section targeting young Hispanics with bilingual celebrity news, movie and
music reviews, gossip, nightlife, fashion, and Twitter trends, among other
things. A robust list of events will also be included in the section, to offer
suggestions on things to do and places to go throughout the weekend and coming
week.
This new weekly newspaper will be
distributed through businesses in areas with larger Hispanic populations, which
include those with grocers, clothing stores, toy stores, electronic stores,
coffee shops, restaurants, beauty salons, and entertainment venues. While all
of the information in the newspaper will be reported in Spanish, except for the
headlines and movie information which will be in English.
Orlando Ramirez will be the publisher of
Unidos and Tiffany O'Hare is the new publication's General Manager. The final
editions to publish under the Excelsior and La Prensa names run this Friday
March 14, PortadaOnline
reported. A new website called unidossc.com will also launch soon with breaking
news and related information from Unidos en el Sur de California. Another
strong contender in the Southern Californian Hispanic newspaper market,
although with little editorial content, is El Clasificado a weekly classified
newspaper published by EC Hispanic Media, along with the largest circulated #1
Spanish-language home-delivered newspaper in the U.S Tribune's Hoy
Los Angeles Fin de Semana and impreMedia's La Opinion Contigo.
“A local newspaper plays an incredibly
important role in terms of uniting, connecting and building communities, and
our Spanish-language newspapers have done a wonderful job going beyond standard
news of the day to reflect the personality, culture, interests and achievements
of Southern California’s Hispanics,” said Aaron Kushner, Freedom co-owner and
CEO. “As Southern California’s Hispanic community grows in population and
influence, Unidos en el Sur de California will build off our rich history in
serving Southern California to become an even more robust community-building
newspaper that fosters a strong sense of pride in community and speaks directly
to multigenerational Hispanics.”
PortadaOnline quoted Hoy Los Angeles
publisher Roaldo Moran say that “the launch of Unidos en el Sur de California,
validates the good health of Spanish-language print media. It will help the
industry because a larger number of properties will be promoting Hispanic
print."
While print media is coming to a standstill
world-over, Freedom seems to continue its expansion and further foray into
print by also launching a daily newspaper, the Los Angeles Register. This daily
will be published and distributed using the resources of the OC Register, in
and around Los Angeles, but will have its own LA office. Unidos is the latest
in the series of upcoming new print launches from Freedom.
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