Mobile and Wi-Fi connection activity

The United States bucks the trend of Android domination in the smartphone market. In most countries of the world, Samsung and HTC rules with their popular smartphones. While Samsung rules in the total mobile phone market with a 27.1 percent share, Apple dominates in the smartphone market with a 36.3 percent share, according to the comScore MobiLens study from December 2012. Samsung comes in second place with a 21 percent market share in smartphones, followed by HTC with 10.2 percent, Motorola with 9.1 percent and LG with 7.1 percent. Smartphones predominantly use a mobile connection for Internet access while tablets almost exclusively use Wi-Fi connections, according to the comScore Device Essentials study in the United States from December 2012. Android smartphone Internet access is driven by a mobile connection two-to-one while iOS slightly favors Wi-Fi over mobile connections to gain Internet access.

The data set is a part of a collection of 500 revenue and usership trends in mobile, social, Internet, tablet, video and other digital categories, published in the 200-page Global Digital Media Trendbook 2013. GDMT, in its eight year, is to be published by World Newsmedia Network, a not-for-profit media research company, in September 2013. To subscribe to the PDF report and/or the tablet edition, go to www.wnmn.org, or contact mstone@wnmn.org.