Bloomberg CEO announced '100-day' strategy plan

Justin Smith, the now Chief Executive Officer of Bloomberg Media Group, has announced a ‘100-day strategy plan,’ to chart the company’s course of growth over the next few years. This effort would involve more than one hundred employees of the media group, including many top managers working in ten to fifteen groups to grow the company’s various platforms, AdWeek.com reported.

While Bloomberg LP is still devising the means for its media business to become a household name as to reckon with consumers, Smith stressed on the importance of going digital. As a part of the plan, Smith also announced his first big hire, Zazie Lucke, as head of global advertisement marketing, reported Paul Bascobert. She starts on October 14^th and will be based out of New York. Additionally Lucke will also be responsible for generating marketing ideas across all platforms and is expected to be heavily involved in the 100-day strategy plan.

Two of Bloomberg Media Group’s longstanding leaders, Trevor Fellows, head of Global Sales, and Malcolm Fried, head of Bloomberg TV for EMEA in London, have quit, while at Bloomberg TV in London, Parry Ravindranathan, the head of Bloomberg TV Asia/Pacific, will step in to manage EMEA in addition to Asia, according to MediaBistro.com.

While further details on the hundred-day strategy plan weren’t divulged at this point in time by Justin, further announcements on the upcoming strategic initiatives are expected in the weeks to come.

By: Savita V Jayaram