BostonGlobe.com, a
paid news site, plans to feature a personalized content stream while its
sister, Boston.com, will adopt a responsive design with its website resizing to
suit the screen size since 2011.
In a span of less
than two years, the well-known Boston news site plans to offer a “personalized
content stream,” along the lines of the popular social media networking major,
Facebook. Per the terms of the personalization of the news service to be
offered by the Boston Globe, its news feeds will be presented through an
automated understanding of user behaviour on the news site and the type of
content that interests the reader.
With a goal of
addressing target audiences with specific news that meets their interests, this
personalized feature will be introduced to users at a monthly subscription charge
of $14.99, with a current 45,000 digital-only subscriber base, Journalism.co.uk reported.
Meanwhile, its
sister site, Boston.com, allows free unlimited access to all content and will
adopt a responsive design. With an initial prototype being developed in the
second-half of 2010, we "could see what
it could do across devices."
Earlier this year,
The Boston Globe launched an iPhone app priced at $4.99 a month, with analysis
and understanding of the fact that app users are more price-sensitive.
By: Savita V Jayaram
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